Global networking brand: 3× online revenue in Singapore
An 8-week e-commerce strategy transformation took a global networking brand in Singapore to 3× quarter-on-quarter online revenue and 5× higher return on ad spend.
- 3×
- Online revenue, quarter on quarter
- 5×
- Higher return on ad spend
- 8 wks
- Strategy transformation plan
Background
The brand's Malaysian business has been a BPlus Digital partner since 2018 for e-commerce management and channel development. When expanding into Singapore, the brand needed to adapt its delivery channel quickly to regain agility.
Challenge
A global leader in consumer networking equipment, the brand constantly explores new market opportunities. Leadership saw e-commerce as a powerful channel to engage new and existing consumers, but expansion into Singapore had been slow and results were lacklustre. To justify increased investment, the team needed a more agile and responsive strategy.
Solution
- 1Develop and implement a new e-commerce sales model
- 2Realign the product line-up for marketing agility
- 3Optimise the customer journey across multiple channels
- 4Adopt digital marketing to accelerate growth
Outcome
Within the engagement, online revenue grew 3× quarter on quarter and return on ad spend rose 5×, giving leadership the evidence to increase investment in the channel.