---
title: "Global networking brand: 3× online revenue in Singapore"
url: https://bplusdigital.com/case-studies/networking-brand-singapore
updated: 2026-10-18
publisher: BPlus Digital Sdn Bhd
---

# Global networking brand: 3× online revenue in Singapore

> An 8-week e-commerce strategy transformation took a global networking brand in Singapore to 3× quarter-on-quarter online revenue and 5× higher return on ad spend.

- **Client**: Global networking brand
- **Market**: Singapore
- **Service**: Performance marketing · Channel management
- **3×**: Online revenue, quarter on quarter
- **5×**: Higher return on ad spend
- **8 wks**: Strategy transformation plan

## Background

The brand's Malaysian business has been a BPlus Digital partner since 2018 for e-commerce management and channel development. When expanding into Singapore, the brand needed to adapt its delivery channel quickly to regain agility.

## Challenge

A global leader in consumer networking equipment, the brand constantly explores new market opportunities. Leadership saw e-commerce as a powerful channel to engage new and existing consumers, but expansion into Singapore had been slow and results were lacklustre. To justify increased investment, the team needed a more agile and responsive strategy.

## Solution

- Develop and implement a new e-commerce sales model
- Realign the product line-up for marketing agility
- Optimise the customer journey across multiple channels
- Adopt digital marketing to accelerate growth

## Outcome

Within the engagement, online revenue grew 3× quarter on quarter and return on ad spend rose 5×, giving leadership the evidence to increase investment in the channel.