---
title: "CRO & performance marketing"
url: https://bplusdigital.com/services/cro-performance-marketing
updated: 2026-10-18
publisher: BPlus Digital Sdn Bhd
---

# CRO & performance marketing

> BPlus Digital runs performance marketing and conversion rate optimisation (CRO) together: paid media on Meta, Google, TikTok and marketplaces, plus continuous testing of landing pages, storefronts and checkout, so the same budget produces more leads and sales.

Most brands try to grow by buying more traffic. It is usually cheaper to convert more of the traffic you already pay for. That is why we treat conversion rate optimisation and performance marketing as one job, owned by one team and measured on one number: cost per lead or cost per sale.

### How we work

- Audit the funnel end to end: ad, landing page or store, form or chat, checkout, follow-up
- Fix tracking first, so every channel reports conversions the same way
- Run structured tests on offers, pages and creative, one hypothesis at a time
- Move budget weekly towards whatever produces the lowest cost per result

### Channels

Meta (Facebook and Instagram), Google Search and Performance Max, TikTok, and marketplace ads on Shopee, Lazada and TikTok Shop. Where it suits the buyer, campaigns send people straight into a WhatsApp conversation instead of a form.

This is the same discipline behind our work for a global networking brand in Singapore, where adopting digital marketing within an 8-week plan contributed to 5× higher return on ad spend.

## What we do

- **Conversion audits**: A page-by-page and step-by-step review of where visitors drop off, with fixes ranked by impact.
- **A/B and multivariate testing**: Landing pages, product pages, offers and forms tested against a clear hypothesis and enough traffic to trust the result.
- **Paid media management**: Meta, Google, TikTok and marketplace ads, planned and optimised against cost per lead or cost per sale.
- **Tracking and attribution**: Pixel, Conversions API, GA4 and server-side events set up so channels can be compared fairly.
- **Creative testing**: A steady flow of ad creative and messaging variants, with the losers cut quickly.

## Outcomes

- Lower cost per lead and cost per sale
- Higher conversion rate on the traffic you already buy
- Tracking leadership can trust
- A weekly testing and budget rhythm

## Frequently asked questions

### What is CRO?

Conversion rate optimisation (CRO) is the practice of increasing the share of visitors who take the action you want, such as buying, booking or sending a WhatsApp message, by testing and improving pages, offers and the steps in between.

### Why combine CRO with performance marketing?

Because they share one budget and one goal. Better conversion lowers the cost of every click, and better targeting sends visitors who are more likely to convert. Run separately, each team optimises its own metric; run together, they optimise cost per result.

### Which ad platforms do you manage?

Meta (Facebook and Instagram), Google Search and Performance Max, TikTok, and marketplace advertising on Shopee, Lazada and TikTok Shop.

## Contact

Email hello@bplusdigital.com or visit https://bplusdigital.com/contact