--- title: "BPlus Digital: performance marketing, AI and e-commerce growth in Malaysia and Singapore" url: https://bplusdigital.com/ updated: 2026-10-19 publisher: BPlus Digital Sdn Bhd --- # BPlus Digital: performance marketing, AI and e-commerce growth in Malaysia and Singapore > BPlus Digital is a Malaysian growth partner offering CRO and performance marketing, agentic AI implementation, WhatsApp lead generation, process automation and e-commerce channel management for brands in Malaysia and Singapore. > More revenue from every click, chat and channel. Performance marketing, WhatsApp lead generation and AI automation for brands in Malaysia and Singapore. - **5×**: Higher ROAS · client result - **3×**: QoQ online revenue · client result - **2018**: Growing brands online since ## Fewer manual steps between a click and a sale. Better ads, faster replies, less busywork. Built on years of running e-commerce for global consumer brands. ## Five ways we grow revenue. - [CRO & performance marketing](https://bplusdigital.com/services/cro-performance-marketing): BPlus Digital runs performance marketing and conversion rate optimisation (CRO) together: paid media on Meta, Google, TikTok and marketplaces, plus continuous testing of landing pages, storefronts and checkout, so the same budget produces more leads and sales. - [Agentic AI implementation](https://bplusdigital.com/services/agentic-ai): We design, build and run agentic AI for marketing and e-commerce teams: AI agents that answer customers, qualify leads, write and update product content, and prepare reports, connected to your existing tools and supervised by your people. - [WhatsApp lead generation](https://bplusdigital.com/services/whatsapp-lead-generation): We build WhatsApp lead generation systems for brands in Malaysia and Singapore: click-to-WhatsApp ads, an AI or guided first reply that qualifies every lead, automatic routing to your sales team, and CRM tracking from first message to sale. - [Marketing & e-commerce process augmentation](https://bplusdigital.com/services/process-augmentation): We map how your marketing and e-commerce work actually gets done, then automate and AI-augment the repetitive steps: listing updates, price and stock checks, campaign setup, content production and reporting, so a small team can run like a bigger one. - [E-commerce channel management](https://bplusdigital.com/services/channel-management): Where we started, and still a core service: BPlus Digital runs a brand's e-commerce channels end to end, including Shopee, Lazada, TikTok Shop and the brand webstore, covering go-to-market strategy, store operations, marketplace ads, analytics and pricing. ## Numbers our partners take to the board. - **5×** Higher return on ad spend (Global networking brand, Singapore) - **3×** Online revenue, quarter on quarter (Global networking brand, Singapore) - **8** Weeks to a new e-commerce operating model (Global networking brand, Singapore) - **2018** Same client partnership since ## Brands we grow. - [Global networking brand: 3× online revenue in Singapore](https://bplusdigital.com/case-studies/networking-brand-singapore): An 8-week e-commerce strategy transformation took a global networking brand in Singapore to 3× quarter-on-quarter online revenue and 5× higher return on ad spend. - [Top-3 Malaysian pharmacy chain: web store, tracking and AI order processing](https://bplusdigital.com/case-studies/pharmacy-chain-malaysia): For one of the top three pharmacy chains in Malaysia, BPlus Digital deployed a new web store, optimised its campaigns, implemented end-to-end tracking and built agentic AI order processing. - [Global consumer electronics brand: e-commerce channel management](https://bplusdigital.com/case-studies/consumer-electronics-malaysia): BPlus Digital provides e-commerce channel management for a global consumer electronics brand in Malaysia. ## Start with one bottleneck. Prove it. Then scale. 1. **Diagnose** (Weeks 1–2): Audit ads, funnel, chat and workflows. Find the leaks. 2. **Pick the first win** (Week 3): Agree one measurable target to hit first. 3. **Build and launch** (Weeks 3–8): Campaigns, WhatsApp flows or AI agents, live. 4. **Optimise and expand** (Weekly): Weekly reviews. Scale what works. ## Engage the way your team works. Switch models any time as your team grows. ### Fully managed We run it end to end. You focus on the business. Best for: No in-house growth team ### Advisory We work alongside your team on strategy, testing and AI. Best for: Teams that want to move faster ### Project & transitional One defined build, or cover for a gap or peak season. Best for: AI agents, WhatsApp systems, mega-sales ## Questions brands ask us first. ### What does BPlus Digital do? BPlus Digital is a Malaysian growth partner offering CRO and performance marketing, agentic AI, WhatsApp lead generation, process automation and e-commerce channel management in Malaysia and Singapore. ### Do you still manage e-commerce channels? Yes. Managing Shopee, Lazada, TikTok Shop and brand webstores is where we started in 2018, and it remains a core service. ### What is agentic AI and how do you implement it? AI that completes tasks, like qualifying a lead or updating a listing, using your tools. We roll it out one workflow at a time, with human approval where it matters. ### How does WhatsApp lead generation work? Ads and site buttons open a WhatsApp chat. An instant AI reply qualifies the lead, routes it to sales and logs it in your CRM. ### What kind of brands do you work with? Global and regional brands in Malaysia and Singapore, including one of the top three pharmacy chains in Malaysia and global networking, consumer electronics and accessories brands. Our longest partnership dates back to 2018. ### How do we get started? Email hello@bplusdigital.com with your brand and the bottleneck you want fixed. We start with a short diagnosis. ## Notes from the work. - [WhatsApp lead generation in Malaysia: a practical playbook](https://bplusdigital.com/insights/whatsapp-lead-generation-malaysia): A WhatsApp lead generation system has five parts: an entry point such as a click-to-WhatsApp ad, an instant first reply, a few qualifying questions, routing to the right person, and CRM tracking through to the sale. Optimise ads on qualified leads and sales, not on chats started. - [Agentic AI for marketing and e-commerce teams: where to start](https://bplusdigital.com/insights/agentic-ai-for-marketing-teams): Start agentic AI with one repetitive, rules-based workflow where mistakes are recoverable, such as first replies to leads, product content updates or weekly reporting. Measure it against today's process, keep a human approving sensitive actions, and expand only once it is proven. ## We wish to be part of your growth. Tell us where growth is stuck. We'll tell you honestly if we can help. [Talk to us](https://bplusdigital.com/contact)